Model building is far more than just gluing plastic parts together. It is passion, creativity, and often also a small escape from the hectic everyday life. That is exactly what we want to show with our brand new campaign “Let’s Build Models” and we invite you to become part of a worldwide community that shares this enthusiasm.
The idea behind the campaign is as simple as it is brilliant: model building is for everyone, regardless of age, experience, or background. Whether you have been working with brush and airbrush for decades or are just holding your first model kit in your hands, it does not matter. What counts is your enthusiasm for this wonderful hobby, which combines patience, precision, and craftsmanship.
Revell Kampagne Lets Build Models
Connecting Model Builders Internationally
Roger Kettler, Director of Marketing & E-Commerce at the Carrera Revell Group, puts it perfectly: “We want to see authentic, personal statements, pictures and stories that show what model building means in the lives of our community, whether it is fun, passion, or a small escape from everyday life”. And that is exactly what “Let’s Build Models” is all about. Your model does not have to be perfect, but it should show your passion.
Participation could not be simpler:
Simply visit the website lets-build-models.com, upload a photo of your model, and share your story with it. It does not matter at all whether you are currently working on a classic sports car, building a tractor, bringing a spaceship to life, or trying your hand at historical military models. Every project is a statement, every model tells its own story.
The Community as a Source of Inspiration
What makes the campaign particularly exciting is the global gallery where you can admire the work of model builders from all over the world. This platform not only showcases your own creations but also serves as a genuine source of inspiration for everyone who loves the distinctive smell of glue and paint. Here you can see how differently people approach their projects, which techniques they use, and how diverse the world of model building really is.
The campaign makes it clear that model building offers an analog refuge in today’s digital age and transcends generations and borders. While many hobbies take place exclusively on the screen, we want to remind you how satisfying it can be to create something with your own hands that ultimately sits tangibly on your shelf.
Discover Inspiring Model Builders on lets-build-models.com
On the campaign website, you can already discover numerous participants who share their personal model building stories. From detail-loving builders with decades of experience to curious beginners, from car enthusiasts to tractor fans to Star Wars enthusiasts, you will find a colorful variety of projects and personalities there.
The gallery grows daily and impressively shows how international and diverse the model building community really is. Every uploaded photo, every shared story contributes to this worldwide movement gaining momentum and inspiring new people to discover the hobby. Take a look at the website yourself and get inspired by the creative work of other model builders. Perhaps you will even discover new techniques or ideas for your next project.
Attractive Prize Drawing for All Participants
As a special highlight, Revell is giving away 50 model kits from its current range to all campaign participants. You automatically enter the drawing as soon as you upload your model.
The message of the campaign is crystal clear: model building is more than just a hobby, it is creativity, community, and passion all at once. Especially for families, working together on a model offers a wonderful opportunity to spend time together. Anyone who has ever built a model car together knows that this quickly results in more than just a nice result: genuine conversations, teamwork, and plenty of pride in what was created together.
We deliberately address everyone, from celebrities and influencers to ordinary people with a great passion for model building. This openness makes it clear that model building is not about perfection or competition, but about the joy of creation and enthusiasm for detail. Whether you have given your model the simplest standard paint job or applied elaborate weathering techniques is completely irrelevant.
Here is how you participate step by step:
- Visit the website lets-build-models.com
- Select a photo of your favorite model and upload it.
- You can share your motto and tell us what model building personally means to you. Perhaps it is a way for you to relax after a stressful day at work, perhaps you appreciate the meditative concentration when painting the smallest details, or perhaps you simply love the feeling of having created something with your own hands.
Your participation not only helps make the worldwide model building community more visible, but can also inspire other people to discover this wonderful hobby for themselves.
Especially in times when many are looking for analog alternatives to digital everyday life, model building offers a perfect way to unwind while creating something creative.
With “Let’s Build Models” We Are Pursuing an Important Goal:
To show that model building brings people together and is far more than just a classic craft hobby. At a time when craft hobbies are often displaced by digital activities, the campaign sends a strong message about the importance of hands-on, creative activities. Model building promotes concentration, patience, and precision, and the finished model is tangible proof of the time and effort invested.
We also want to make it clear that the model building community is much larger and more diverse than many would suspect. People from all age groups, with the most diverse backgrounds, and from all parts of the world share this passion. “Let’s Build Models” gives this community a platform and a voice that extends far beyond national borders.
Now It’s Your Turn
If you have read this far, you already know all the important details about the campaign. Now it is up to you to take action and become part of this worldwide movement. Take your favorite model off the shelf, take a photo of it, and share your story on lets-build-models.com.
Whether you have just started the hobby or have been doing it for years, your perspective is valuable and contributes to the diversity of the community.
Perhaps your contribution will inspire someone to finally start building the model kit that has been sitting on the shelf for months. Or you will discover new ideas and techniques through the gallery that you want to try out on your next project. The campaign lives from your participation and becomes more exciting the more people take part and share their unique stories.
So what are you waiting for? Grab your model, take a photo, and show the world what model building means to you. Let’s build models – together!